GALLUP POLL: PUBLIC STILL THINKS MEDIA IS 'LIBERAL'
By RITA DELFINER
October 9, 2003 -- Looks like there may not be much demand for a new liberal news channel being planned by Al Gore after all.
By a 3-to-1 margin, Americans think the nation's news media are already too liberal rather than too conservative, according to a new poll.
And a substantial percentage believes the media are "just about right," the Gallup Poll reported yesterday.
The poll found that 45 percent of Americans think the media are too liberal, while 14 percent found them too conservative and 39 percent, just about right.
Gallup, which conducted the telephone poll Sept. 8 -10 of 1,025 adults age 18 and over, said it had a margin of error of three points either way.
Gallup has asked Americans' opinion on the subject four times over the last three years and "these perceptions of liberal inclination have not changed" in that time, the pollsters said.
"It's perhaps surprising that there has been such little variation in this sentiment over the last three years - given the continuing focus on alleged media bias over this time period, including best-selling books such as "Bias" by Bernard Goldberg and "Slander" by Ann Coulter, which have alleged systematic liberal bias in the news media," said Gallup pollsters Frank Newport and Joseph Carroll.
"The ratings success of the Fox News Channel has been based in part on its attempt to appeal to conservative viewers who feel that the more traditional news media are liberal and biased," the pollsters said.
Fox is owned by News Corp., which also owns The Post.
In reply to another question, Gallup found that a little over half of Americans - 54 percent - have a great deal or fair amount of trust in the mass media "when it comes to reporting the news fully, accurately, and fairly."